Listen up you Frozen fanatics! Don’t you wish you could sing the catchy tune “Let it Go” out loud in your living room? Well your wish has come true. Frozen will be making its way to your TV in 2016. The popular children’s film will be airing on ABC, ABC family, Disney Channel, Disney X D, and Disney Junior. Wow, that’s a lot of Disney’s! If you’re looking to thank someone for this, you can thank ABC’s drama Once Upon A Time. The owner of this franchise has allowed Frozen to be played on more TV outlets. Disney has also announced that a sequel to Frozen will be making its way to Broadway. Talk about Frozen Fever! Watch out parents, your kids eyes are about to be glued to the TV and ear plugs may become a necessity for you.
Sing along here, since “Let It Go” is by far one the easiest songs to get stuck in your head!
Have you ever had a fear of being at the top of a roller coaster and then all of a sudden, the roller coaster stops, and you are stranded at the top? Well this is exactly what happened in Coney Island, New York.
On opening day at the amusement park, the first 100 people who entered were guaranteed a free ride on the Cyclone, an 88-year- old roller coaster. After the opening ceremony, the Cyclone was loaded with people, and ready for its first ride of the season. At about 11:45a.m., the incident occurred. The cars were bought to a halt near the 85-foot summit, and all passengers were stranded at the top.
Thankfully, no one was injured in this incident. The riders were all escorted down safely by park personnel. They were offered another free ride once the Cyclone was back up and running. Some chose not to accept the free ride, but others jumped right on the offer. What a scary situation to be in!
While scrolling through my Facebook newsfeed, I came across a very interesting video that grabbed my attention. This past Valentines Day, a campaign called “Love Has No Labels” decided to show the public what they are all about. A large black screen was set up in the middle of town where people gathered around to see what was going on. Skeleton figures appeared on the screen, and movements such as dancing, kissing, and hugging took place behind the screen. When the figures emerged from the sides of the screen and showed their faces, the audience was shocked.
“Love Has No Labels” is a campaign that shows that everyone should love one another, and no judgments or stereotypes should be made. The video shows friends and couples who are gay, interracial, have disabilities, and are different ages and religions from one another. The truth is that we’re all meant to love one another, not judge one another. Everyone is quick to cast judgments on people based on the color of their skin, their age, their physical abilities, etc.,but love overcomes all of that. Love doesn’t know prejudice. Love conquers all. When you take away the idea of judging a book by its cover, it becomes much easier to accept people for who they truly are.
Many of you may be a fan of Pepsi products, but as for me, Coca-Cola is the way to go. For over 125 years, Coca-Cola has been one of the most refreshing drinks in the world. In 2011, Coca-Cola began the “Share a Coke” campaign in Australia, where the Coca-Cola logo was replaced on the bottles, and replaced with names. The campaign used 150 of the most popular names in Australia to print on the bottles and cans. The idea of this campaign came up because of the way our society chooses to connect with one another. The more that people are connecting online, the fewer they are in real life. Coca-Cola noticed this, and decided to adapt to the changing environment.
This campaign encouraged people to engage with others online and offline. The company decided to switch their brand name out with UK’s most common names on their cans and bottles. Each of these had the hashtag of #shareacoke to promote the brand online. By labeling their products with names, Coca-Cola’s goal was to get people together, and share a good time over a Coca-Cola. This all began in Australia when people started noticing bottles of coke in refrigerators with their names on it. It created multiple online conversations, and for the campaign to launch to other channels. The story first broke out in Australia’s newspapers and television. It reached over 30% of population. The famous iconic Coca-Cola sign in Sydney, Australia was projected with a name in lights promoting the product. How Genius!
After the official launch of “Share a Coke”, Coca-Cola received multiple requests for more names to be used on their products. Coke came out with more than 50 new names that satisfied most of the public. This campaign went viral, and traveled across several countries. The intake of Coca-Cola increased by 7% just for young adults! The campaign produced a total of 18,300,000 media impressions, and the Coca-Cola Facebook page increased by 870%. 76,000 Coke cans were shared online, and 378,000 custom Coke cans were printed at Westfield malls across the country.
The products that Coca-Cola has produced throughout the years are incredible. They has caused people to have a very positive impression with all of the advertisements that Coca-Cola has to offer. It has captured the attention of young teens, adults, and even the elderly who may have a taste for something refreshing! Coca-Cola has never produced a product idea that was not successful. The slogans and catch phrases are so clever, and always grab the public’s attention. You could never expect anything less from Coca-Cola!
For my PRE, I chose an advertisement from this year’s super bowl commercials. This video is a part of the always campaign and shows how females are stereotyped by men. The producers of this commercial gathered together girls and boys of all ages, and asked them a series of questions, “What does it mean to do something ‘like a girl’ ”. First they asked the boys to run, fight, and throw like a girl. All of the boys flailed their arms when they ran, used no defense while fighting, and used no muscle to throw. Up next were the girls. They were asked the same series of questions. Each and every girl did the same thing that the boys did. It is a known fact that every girls self-confidence drops while they are going through puberty, but that is something that doesn’t need to happen. The producers asked one boy if he was insulting his sister when he was asked to do things like a girl. He was a little hesitant with his answer because he really had to think about the actions he had made. Next the producers asked the girls to run, fight and throw how they usually would. All of the girls had firm muscles and gave it their all to show everyone that they are just as strong, mighty and confident as boys are. This commercial shows viewers that stereotyping is not necessary in today’s world. Girls are just as equal as boys are in so many ways and that is the way that it should be.